Tati Westbrook is an American beauty YouTuber, entrepreneur, and makeup artist. She gained popularity through her YouTube channel, where she posted makeup tutorials and beauty reviews. Her career has been marked by her significant influence in the beauty community, as well as a series of controversies. In 2019, she became involved in a public feud with fellow YouTuber James Charles, which garnered widespread media attention. The fallout from their conflict led to a major shift in her career, with her later videos discussing personal feelings of betrayal and loyalty within the online space.