Jeffree Star (born Jeffrey Lynn Steininger Jr., November 15, 1985) is a European-American businessman, entrepreneur, internet personality, makeup artist, and former singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics. He rose to fame during the early 2000s MySpace era. Star went from a MySpace star to music, with Star releasing a studio album in 2009; Beauty Killer. It included songs such as "Lollipop Luxury" featuring Nicki Minaj. He appeared in the second version of Kesha's music video for her single "Take It Off" in 2010. In 2014, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics. In a five-part docuseries by Shane Dawson posted to YouTube, Star stated that the end of his music career had left him essentially bankrupt, and that he had used his remaining savings to start his makeup brand. As of December 2020, Star resides in Casper, Wyoming and operates a yak ranch called Star Yak Ranch.